Zero To $100

Building a print-on-demand store from scratch – until I make my first $100.

Follow along as I design, launch, and grow a brand-new e-commerce store in public.

I'm showing everything, including how much I spend and how much I make.

No gurus. No fluff. No BS.

Just full transparency.

First Name

Email *

Eli Wheaton

Ecommerce Guy

How It Works

You’re coming along for the ride!

I’ll be sending out email updates (probably every couple of days) with my progress.

I’ll have a full breakdown of everything I did and any money spent or made.

It will probably be mostly text updates, but if I have to record any steps for clarification, then I’ll make a video as well.

What You’ll See When You Follow

Everything.

How I build the store - and this is going to be quick.

I’m not messing around, I’ll show you the critical stuff you need to do to get a store up and running without any of the fluff.

I’ll try to work in some Q&A aspect as well, just not sure how that will work, yet. Maybe a live stream.

The Roadmap

This is a super rough outline of what I'll cover. It might change depending on what needs to be done.

Day 1-2:

I'll go through all the necessary things you need to do to get Shopify up and running, no fluff!

We'll cover most of the stuff below:

Coming soon page
Theme setup
Basic logo/design
Creating collections
Adding products with variations
Menus/navigation
Shipping settings
Tax settings
Payment provider setup
Checkout settings
Legal settings (policies & TOS)
Custom domains
Other apps that we’ll need
And more!

Day 3:

Niche reveal (I already picked it)

Customer avatar

Affiliate outreach

Day 4-5:

POD apps review: Printful vs Printify vs Gelato vs ???

Initial design mockups (AI tools)

Product designs & research

Canva, Kittl, AI?

POD app install/setup

Day 6-7:

Collections/Product pages setup

Day 8:

Klaviyo setup

Day 9 and beyond:

Go live with store!

Marketing, traffic, and getting those first few sales!

Why I’m Doing This

It seems like every time you turn around someone's yelling, "I made 8 figures in 30 seconds!!!". Personally, I'm a getting a little tired of it.

Most people struggle with making their first sale. So I'm building a real store from scratch, aiming to make just $100 — and showing everything publicly. No BS, no skipped steps, no fake screenshots.

The Tech Stack

This isn’t set in stone, but here are a few of the tools I plan on using (and showing):

Shopify

I'll go over all the necessary set up stuff, with no extra fluff.

Print-On-Demand

I'll compare a few POD apps before we pick which one to use.

Canva

I'll be using this for design and some of the new AI features it has.

Page Builders

I love the PageFly page builder. I'll show you how the easy/cheap way to use it.

Reviews

Every store needs "social proof", we'll compare some review apps.

Klaviyo

I'll show you the email basics that every store should be using.

Affiliates

I've been using influencers/affiliates for years and it always works. I'll show ya!

A.I. Tools

I love trying new AI tools for e-commerce. I'll show you what I've found so far.

FAQs

Will I get to see the actual store?

Yep. I’ll share everything as it happens. Full transparency.

Is this free?

100%. Just join the list and follow along.

Will this turn into a course or product later?

Maybe! But for now, it’s just real-time content. You’re welcome to build along with me.

Have you ever built a Shopify store before?

Yes! I've built many stores for myself and clients. I have been building websites and e-commerce stores since the early 2000's.

Final Chance!

Don't miss out on any of the action. Drop your email below and follow along.

I'll see ya in the first email!